Custom Edge Control Labels: Why They Matter

As a hair extensions brand owner, you're already catering to clients who prioritize looking their best, and your product lineup is key for them to do so.

Lace extensions, for instance, are highly sought after for their natural, seamless look.

But here's the thing: when your customers buy lace extensions, they need more than just the hair—they need edge control products to perfect the look.

If you're not offering edge control as part of your lineup, you could be missing out on a huge opportunity to boost your sales and meet your customers' needs.

But beyond simply selling edge control, why not go the extra mile and create your own custom edge control labels?

This is a gold mine of a business opportunity. But let's see why they matter, as well as tips to help you get the best out of them. 

Why You Should Sell Edge Control Alongside Lace Extensions

If you specialize in lace extensions, you already know that the lace has to be melted to the scalp.

Women appreciate a great installation more than any other thing.

Edge control is the magic product that helps to define their baby hairs and create that perfect finish to any lace extension look. 

There are many ways that adding this product will enhance your catalog. Here are some;

Complementary Products = Bigger Basket Size

This is a no-brainer for any online store.

Adding edge control to your product range will encourage customers to buy more items in one go.

When they purchase their lace extensions, they're likely also searching for products to complete their hairstyle.

If you can, have your store set up so that a pop-up icon encourages them to purchase edge control as well. 

Cross-Selling Opportunities

When a customer is getting a lace wig or frontal, it's the perfect moment to introduce them to complementary products like edge control.

Cross-selling products will increase your sales and also enhance your overall experience.

Customers will appreciate the convenience of finding all their styling essentials in one place.

Boost Customer Loyalty

Customers who see that your shop offers everything they need—from high-quality lace extensions to the right styling products—are more likely to return.

Selling edge control positions you as a full-service beauty brand, making your store the go-to destination for all their hair needs.

Why Custom Labels for Edge Control Are Key for Your Brand

Custom labels do more than just tell customers what's inside the jar.

They are a tool to enhance your branding and make a lasting impression on your clients. Here's why they matter as well;

Custom Labels Strengthen Your Brand Identity

Your brand identity is everything.

Custom labels allow you to extend your brand beyond just your lace extensions.

With edge control that has personalized labels, you create a more cohesive experience for your customers.

For instance, if your hair extension business has a sleek, modern vibe, you can carry that same design language into your edge control packaging.

Custom labels will help reinforce your brand identity and make your products instantly recognizable.

They Help Differentiate Your Product from Competitors

Edge control is a popular product, and many brands sell it.

But when you customize the label to reflect your unique brand, it differentiates your product from the sea of competitors.

Instead of just offering another off-the-shelf product, you present something that feels exclusive to your store.

For customers who are already loyal to your lace extensions, a custom-labeled edge control product will signal to them that you offer consistency and quality across your offerings.

Custom Labels Build Trust and Professionalism

Nothing says "professional" like having a custom label designed just for your brand.

When customers see that you've invested in every detail of your products, from the extensions down to the styling accessories, it boosts your credibility.

This level of professionalism can encourage repeat business and customer loyalty, as people are more likely to trust brands that go the extra mile to provide a well-rounded product experience.

You Get Creative Freedom to Match Your Audience

Custom labels offer you the creative freedom to design packaging that speaks directly to your target audience.

If your clientele is mainly composed of young women, you can design edge control labels with trendy fonts.

Alternatively, if your customer base is more mature or professional, you might go for a more sophisticated label design.

You can also play around with the messaging on your custom labels.

Use it to highlight key features of your edge control, such as "long-lasting hold," "non-flaky formula," or "perfect for natural hair."

This language is what your audience needs to seal their decision. 

Tips for Designing Custom Edge Control Labels

Keep It Consistent with Your Brand

Your edge control labels should match the look and feel of the rest of your product line.

If your extensions come in elegant packaging, make sure your edge control follows suit. Consistency is key to building a recognizable brand.

Highlight Key Selling Points

Use the label to communicate what sets your edge control apart.

Is it a non-greasy formula? Does it last 24 hours? Make sure these benefits are front and center on your label.

Don't Skimp on Quality

Invest in high-quality label materials.

A flimsy or poorly printed label can cheapen the look of your product. Go for waterproof, smudge-proof materials to ensure the label stays intact, even in humid bathroom environments.

Work with a Professional Designer

If you're not confident in your design skills, work with a professional graphic designer.

A well-designed label can make all the difference in how your product is perceived.

Custom Edge Control Label for Your Hair Brand

Selling edge control alongside lace extensions is a smart business move that can significantly boost your sales.

But don't stop there. Creating custom edge control labels allows you to elevate your brand further and make a lasting impression on your customers.

So, if you're ready to take your hair extensions shop to the next level, start thinking about getting custom edge control labels from Private Label Branding to enhance your product line and help you stand out in the competitive beauty market.