Top 5 Mistakes to Avoid When Designing Your Brand’s Logo

What's in a logo? Is it that important?

Why can't I just freestyle it? When you ask these questions, you are on the wrong path.

If anything, designing a brand logo might be the ultimate key to your success as a business owner. Your logo is not just a pretty picture.

It is more of a visual representation of your brand's personality, values, and mission. But let's face it, designing a logo can feel like navigating a maze.

Between choosing the right colors, fonts, and symbols, it's easy to make a misstep. 

To help you out, we're going in-depth into the top five mistakes you should avoid when you start designing your brand's logo and offering tips to make sure your logo is nothing short of iconic.

We will also touch on the other thing that comes with a logo: your brand name. 💥

If you are still stuck on names, read to the end to get some tips to get you out of that "naming block."

Overcrowding Your Logo

A logo crammed with too many elements can overwhelm and confuse your audience.

Imagine trying to decipher a busy street sign while driving. You're likely to miss the message entirely.

The same goes for logos. The best logos are simple, clean, and memorable.

How to Avoid It

When you put pen to paper for your logo, think minimalism.

Focus on one or two key elements that cover everything about your brand's essence. It is hard, yes. So, take inspiration from brands.

Think Nike or Apple; their logos are instantly recognizable because of their simplicity. 

For beauty brands, you can explore more.

But still, keep your design clear and impactful by using clean lines and avoiding unnecessary details. Remember, less is more.

Ignoring Scalability

Your logo should look fantastic, whether it's on a giant billboard or a tiny Business Card.

A resized logo that loses clarity or detail can hurt your brand's image and make your branding inconsistent. It might seem like such a small problem, but it affects you so badly. 

How to Avoid It

Test your logo across various sizes before finalizing it with your designer.

Shrink it down to see how it looks as an icon or a social media profile picture. Blow it up to ensure it remains crisp and clear on larger formats.

You're on the right track if your design holds up at every size. Scalability is key to making a professional logo.

Overusing Trends

Trendy designs might make your logo look modern now, but what happens when those trends fade?

You'll be left with an outdated and irrelevant logo, which can be costly and time-consuming to update.

Right now, everyone might love the color blue for Cosmetics Branding, but when people move on, you, the brand owner, will be stuck with a branding that fades with the trend.

How to Avoid It

Aim for a logo that reflects you beyond the trends.

While it's okay to add modern elements, your logo should primarily reflect your brand's core identity, which is unlikely to change with fleeting design trends.

Think classic yet innovative. 

A timeless logo ensures longevity and keeps your brand looking fresh for years to come.

Choosing the Wrong Font

Typography can make or break your logo.

A poorly chosen font will clash with your brand's tone or, worse, make your logo hard to read.

Using generic fonts or mixing too many styles can dilute your message and confuse your audience.

How to Avoid It

Select a font that aligns with your brand's personality.

Is your brand playful and youthful? Go for a fun, quirky font. Is it professional and trustworthy?

Opt for a clean, elegant typeface. But beyond all the branding story, stick to one or two fonts to maintain cohesion and readability. Let it be super visible to everyone who sees it. 

Neglecting Versatility

A logo that only looks good in one color or on a specific background limits your branding opportunities.

Your logo should be adaptable to various contexts to maintain consistency and recognition. 

How to Avoid It

Ensure your logo works in color, black and white, and on different backgrounds.

Test it on digital and print mediums, from websites to merchandise.

A versatile logo maintains its integrity no matter where it's used, making it a powerful tool in your branding arsenal.

You will want everything to be good when you showcase your packaging.

Tips on Naming Your Hair or Beauty Brand

Before the logo comes the name. But what is in a name that it should mean so much?

Naming your brand is just as important as designing your logo. Your name should resonate with your target audience and reflect your brand's unique value. 

Here are some tips to help you nail the perfect name:

Keep It Short and Sweet

A memorable brand name is often short and easy to pronounce.

Think of big names like "MAC" or "Sephora." A concise name is easier to remember and makes a stronger impact. Longer names are harder to remember.

They can definitely still have success, but it might take longer, pun intended. 

Reflect Your Brand's Personality

Your brand name should give a hint about your brand's identity.

Are you offering luxury beauty products?

Consider something elegant and sophisticated. Is your brand fun and youthful? Go for something playful and catchy.

Check for Availability

Before you fall in love with a name, make sure it's available.

Check domain availability and conduct a trademark search to avoid legal issues down the line. It's also wise to see how the name looks as a social media handle.

Avoid Complex Spellings

Fancy spellings might look unique, but they can also confuse potential customers.

Keep it simple. A name that's easy to spell and pronounce is more likely to stick in people's minds.

Test It Out

Say the name out loud, share it with friends and family, and get feedback.

A name that sounds great on paper might not have the same ring to it in conversation.

 Testing helps ensure your brand name resonates with your audience.

If everyone around you likes it, you might have hit the jackpot.

Feel free to also run more than one name option through them to see which one gets the highest votes. 

Create a Remarkable Hair Brand

Designing your brand's logo and choosing the perfect name are foundational steps in building a strong brand identity.

With the tips you have gotten here, there is no doubt that you will set your brand up for success. ✅

Good luck!