What to Include on Your Hair Product Labels

Going into the business of hair products is more than a walk in the park.

It is mostly work, work, and work. There are many things to figure out and many more customers to serve.

When it comes to the product itself, there is no doubt that you are serving quality. But how do you express this to the customers so they know to buy your product?

What truly sets your product apart on a crowded shelf? 🤩

The answer lies in your product label. A well-designed and very informative label always makes all the difference. And you can achieve that with our design templates like Lace Glue Label Designs.

However, creating the perfect hair product label involves more than slapping a name and a catchy tagline.

It's about conveying essential information and stand-out qualities in your product that help customers make informed choices.

In this guide, we'll walk you through the essential components to include on your hair product labels for hair extensions, wigs, or hair care products. 

There are quite a number of them, so we will also add the best way to align them on your labels. 

Product Name

This might seem obvious, but your product name is the first thing your customers notice.

It should be very prominent, easy to read, and nicely put overall. It becomes even better when you add the product's purpose or unique selling point to a customer.

For example, "Silky Smooth Brazilian Bundle" gives a clear idea of what to expect from a product.

Brand Logo

Your Beauty Brand Logo is a visual representation of your business.

It should be placed where it's easily visible and recognizable. The logo is the major key to establishing brand identity and loyalty.

If you are spread across many social media platforms and stores, you want to make sure that the logo is on all your products.

Also, if you have sister products like beauty products alongside hair extensions, a logo helps to recognize your products easily.

Consistency is key—use the same logo across all your products for a cohesive look.

Product Description

What does the product do?

How many features does it have? A brief but informative description helps customers understand what the product is and how it benefits them. 

For instance, for a shampoo, you might include: "A hydrating shampoo that gently cleanses while restoring moisture to dry, brittle hair."

One sentence is enough to pass the message that you have for the product. Short is better.

Key Ingredients

Many customers go straight to the ingredient list.

They want to see what your product contains. If they have a specific need for one of the ingredients, they are more likely to pick up your product. 

Highlighting key ingredients will attract customers who are looking for specific benefits.

For example, if your product is a Hair Serum that contains argan oil or keratin, be sure to emphasize these on the label. Use consumer-friendly but accurate terms, such as "with nourishing argan oil."

Ingredient List

Of course, you cannot forget the full ingredient list.

The ingredient list is a must-have for any hair product. A small rule is that all the ingredients should be listed in descending order of concentration. 

Also, ensure you use the International Nomenclature of Cosmetic Ingredients (INCI) names for accuracy.

This helps build trust with customers who are concerned about what they're putting on their hair and scalp.

When they google these names, they will get results from scientific sources. 

Usage Instructions

Many brands usually run into trouble with this part. Imagine a customer applying a product wrongly and they get some side effects.

Don't be one of those brands. Clear usage instructions are crucial.  Customers need to know how to use your Edge Control effectively.

For example, you can go with these formats: "Apply a small amount to wet hair, lather, and rinse thoroughly. Repeat if necessary.

Follow with our moisturizing conditioner for best results." They are very detailed and as explicit as possible. 

Warnings and Allergy Information

Include any necessary warnings or allergy information.

If your product contains ingredients that might irritate sensitive skin, such as essential oils or certain preservatives, this information should be clearly stated.

Also, supplementary information should be added to avoid these cases. For instance, "For external use only.

Avoid contact with eyes. In case of contact, rinse thoroughly with water. Discontinue use if irritation occurs."

Shelf Life and Storage Instructions

Most hair products have a Period After Opening (PAO) symbol, which indicates how long the product is good for after opening.

For example, "12M" means the product is best used within 12 months of opening. This information is very important.

If necessary, include storage instructions, like "Store in a cool, dry place away from direct sunlight."

Certifications and Claims

Highlight any certifications your product has earned, such as "Cruelty-Free," "Vegan," or "Sulfate-Free."

These can be deal-breakers for many consumers. So, you want to ensure that you highlight them very brightly.

Also, ensure that any claims you make, like "hypoallergenic" or "dermatologist-tested," are backed by proper testing and certifications.

Contact Information

Include your company's contact information so customers can reach out with questions or feedback.

This usually includes a website, email address, and sometimes a phone number. It can come in as a single sentence that reads, For more information, visit www.yourbrand.com or contact us at support@yourbrand.com."

Same with your Business Cards.

Net Weight/Volume

Clearly state the net weight or volume of the product.

This helps customers know how much product they're getting, which is especially important for pricing and value comparisons. For example, "Net wt. 8 oz (227 g)."

Legal Information

Ensure that your label complies with local regulations regarding cosmetic products.

This includes listing the country of origin and any regulatory approvals, if applicable. For instance: "Made in the USA."

Sustainability Information

As consumers become more eco-conscious, including information about your packaging's sustainability can be a great selling point.

For example, "Our bottles are made from 100% recycled materials and are fully recyclable."

Be Informative with Your Hair Product Label

If you are an entrepreneur, hats off to you.

You have taken the time to read through this guide on the perfect label for your hair products.

Remember, your labels should inform, attract, and reassure customers. 😇

When you include all the essential components—from the product name and description to the ingredient list and certifications—you'll create labels that not only look good but also build trust and loyalty with your customers. 

Complement it with a good logo, avoiding these design mistakes.